Figures confirm our leadership in the market: in 2008 Rainbow had more than 200 full time employees, as well as a large network of freelancers and consultants.
The headquarters in Loreto oversee an international network of offices in Rome, Milan (with the recent opening of Rainbow Toys), Spain, Holland, and Singapore.
It is the company’s business model, inspired by the vision of the American Major Studios, which has ensured its success. A flexible and integrated model characterised by an appropriate use of outsourcing and, above all, the ability to manage all activities in-house. In fact, Rainbow is the only production company in Italy capable of producing every single phase of animation, from pre-production (including the design of the concept, writing the scripts, defining the characters and settings), to post-production, as well as all aspects of 3D special effects, voice-casting for dubbing, choice of music, and editing.
Rainbow is also engaged in the direct sale and international distribution of its own animated series. Continual contact with buyers from around the world provide a much needed direct line to television broadcasters, not only for the sale of the series in the company’s current catalogue, but also to understand the requirements and comply with the editorial guidelines of broadcasters for future productions. Similar attention is paid to all matters concerning licensing, which is managed by Rainbow from start to finish.



Licensing is an essential aspect of Rainbow’s core business. More than 600 licensees have acquired the rights to market the Rainbow brand name in merchandising channels throughout the world, from clothing to ‘back to school’ products, cards to furnishings, and jewellery to food. The Winx Club brand name alone generates a turnover of over 2 billion Euros through merchandising.
These figures show the success Rainbow has achieved and consolidated in just a few years, from both a creative and business aspect.
The notoriety of their characters and series, and the subsequent successful sale of related products, is due to the effectiveness of the professional team of artists and designers, coordinated by the founder of Rainbow, who are capable of creating quality products that are always in step with the latest trends.
This success is also largely due to the detailed research conducted via market analysis and the evaluation of distribution channels, which accurately identify areas of business with the greatest potential for commercial development of our brands. Another aspect of our successful strategy has been to work with the best partners in the market, such as Upper Deck, Ravensburger, Clementoni, Ferrero, and Mc Donald's, just to name a few.