{"id":1342,"date":"2021-04-22T11:55:08","date_gmt":"2021-04-22T09:55:08","guid":{"rendered":"https:\/\/www.rbw.it\/en\/?p=1342"},"modified":"2021-04-23T11:37:20","modified_gmt":"2021-04-23T09:37:20","slug":"rainbow-is-the-smurfs-exclusive-agent-for-italy","status":"publish","type":"post","link":"https:\/\/www.rbw.it\/en\/news\/rainbow-is-the-smurfs-exclusive-agent-for-italy\/","title":{"rendered":"Rainbow is \u201cThe Smurfs\u201d exclusive agent for Italy"},"content":{"rendered":"\n<p>Historic licensing company of the timeless brand <strong>The Smurfs IMPS<\/strong> \/ <strong>Lafig<\/strong> has chosen the experience of <strong>Rainbow Group to manage the licensing plan<\/strong> that will accompany the new series of<strong> The Smurfs<\/strong> on the Italian territory.<br \/>Rainbow has already inked deals with many CP partners to develop the countless possibilities offered by the brand, a success supported by more than 4 generations of fans and always very popular.<\/p>\n<p>The new season of the beloved property will debut on <strong>Nickelodeon next fall<\/strong> and on Italian free to air <strong>Rai Yoyo<\/strong> in <strong>spring 2022<\/strong> with<strong> 52 episodes<\/strong> of 11 minutes and target <strong>audience 5-10 years<\/strong>. Following, the series will also land on TVOD and AVOD platforms in the first half of 2022, to be distributed on SVOD in early 2023.<\/p>\n<p>For over 60 years a winning formula of<strong> friendship<\/strong>, <strong>tolerance<\/strong> and <strong>respect for the environment<\/strong>, The Smurfs never cease to excite thanks to their <strong>edutainment-rich<\/strong> and always compelling stories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Historic licensing company of the timeless brand The Smurfs IMPS \/ Lafig has chosen the experience of Rainbow Group to manage the licensing plan that will accompany the new series of The Smurfs on the Italian territory. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.rbw.it\/en\/news\/rainbow-is-the-smurfs-exclusive-agent-for-italy\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Rainbow is \u201cThe Smurfs\u201d exclusive agent for Italy<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rainbow is \u201cThe Smurfs\u201d exclusive agent for Italy - Rainbow SpA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbw.it\/en\/news\/rainbow-is-the-smurfs-exclusive-agent-for-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbow is \u201cThe Smurfs\u201d exclusive agent for Italy - Rainbow SpA\" \/>\n<meta property=\"og:description\" content=\"Historic licensing company of the timeless brand The Smurfs IMPS \/ Lafig has chosen the experience of Rainbow Group to manage the licensing plan that will accompany the new series of The Smurfs on the Italian territory. 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