Rainbow (stand D196) will add colour and magic to the Las Vegas Licensing Expo through three of the hottest brands in world licensing: Maggie & Bianca Fashion Friends, Regal Academy, and World of Winx \u2013 an original series based on the global smash-hit Winx Club.<\/p>\n
Maggie & Bianca Fashion Friend<\/strong>s is a live-action dramedy that follows the adventures of Maggie and Bianca \u2013 two very different girls who meet at the prestigious Milan Fashion Academy. They discover each other and a host of new friends from across the world, as well as hidden secrets that change their lives forever. The show, which is Rainbow\u2019s first full live-action venture, follows the themes of fashion, friendship and music and has been an enormous international hit.<\/p>\n The show was launched in Italy on August 2016 and is already a massive ratings winner on free-to-air TV in Italy on Rai Gulp, in France on Gulli, in Brazil on TV Cultura and\u00a0 will soon entertain German fans on Disney GSA.<\/p>\n Netflix is the worldwide VOD partner and launched across the US, Canada, the UK, Australia\/NZ on March 31st 2017and the rest of the world from September.<\/p>\n The massive and seemingly unstoppable success of Maggie & Bianca Fashion Friends has already led to two<\/p>\n The key elements of the series \u2014 fashion and music \u2014 are the perfect inspiration for consumer product development, as a number of major announcements have already proved. Strategic international partnerships include multi-territorial deals with Simba Dickie Group (master toy), Panini (sticker album and trading cards), Ravensburger (puzzles) Denver for ride-ons (bicycles) and Procos (partyware).<\/p>\n nd the show\u2019s great music content has led to a worldwide deal with Sony Music Entertainment Italy S.p.a\u00a0 for the show\u2019s first-ever album, which will be a collection of the best songs from series one and two! Not only is that but the MoodBoards \u2013 the band from the show \u2013 set to play a live concert on May 20th<\/sup>, 2017 at Rome\u2019s Auditorium Conciliazione!<\/p>\n Although the show\u2019s roots are obviously television the addition of licensing and live events make it a total 360 brand proposition.<\/p>\n Regal<\/strong> Academy<\/strong> is a highly original and very engaging re-imagining of some of the best-loved children\u2019s fairy tales. This hilarious animated comedy centres on Rose Cinderella \u2013 who thinks she is just an ordinary, normal girl. That is, until she discovers that the fabled Cinderella is actually her granny. This means she will not be going to a regular school but to the Regal Academy \u2013 a unique college founded by famous fairy tale characters.<\/p>\n The show\u2019s innovative approach means that the fun, positive\u00a0 stories are narrated by Rose Cinderella and her new friends who are also part of fairy tale dynasties. Series 1 has been released in over 100 countries over the last year, pulling in huge viewing figures across the US, Italy, Russia, Turkey, Brazil, France and elsewhere. Series 2 is currently in an advanced stage of production.<\/p>\n The themes and characters of the show make it a perfect fit for consumer product licensing. In fact the licensing programme is huge in scope, covering all the main categories and targeting many more.<\/p>\n Auldey Toys of North America, a subsidiary of Alpha Toys, is the master toy for North America, PBS Kids is the home video partner for North America and Papercutz will delevop Graphic Novels for North America and English speaking territories. Giochi Preziosi has agreed a pan-European master toy deal and will produce fashion dolls and accessories, play sets and role play, Egmont is the publisher in Russia and Poland, Procos for partyware multi-territorial, Zaini for confectionery products with a pan-European deal,\u00a0 DTR Fashion with Original Marines and Kellogg\u2019s, both in Italy.<\/p>\n World of Winx, <\/strong>an original series for Netflix based on the smash hit Winx Club, sees the six fairies familiar to millions from Winx Club take on their toughest challenge yet! The fairy friends travel to Earth to act as scouts for talent show WOW! and search the globe for talented kids. But all is not as it seems, as they soon uncover the evil activity of the Talent Thief \u2013 a mysterious and despicable villain who is capturing gifted children! To foil his plans, the Winx go undercover – hiding their true identities to outfox the Talent Thief, find his secret headquarters and protect the children of Earth. The show has been available on Netflix, where it has been released worldwide, since November 2016 is also currently screening on Rai Gulp in Italy, with upcoming launches planned on TV Zoom in Israel, Karusel in Russia, and Planet Co\u00e7uk in Turkey.<\/p>\n And there\u2019s much, much more. As one of the one of the biggest animation studios in the world and a leader in kids\u2019 entertainment, Rainbow has a lot of projects under way or planned. Want to find out more? Just visit the Rainbow stand: D196 on level one.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Rainbow (stand D196) will add colour and magic to the Las Vegas Licensing Expo through three of the hottest brands in world licensing: Maggie & Bianca Fashion Friends, Regal Academy, and World of Winx \u2013 an original series based on the global smash-hit Winx Club. Maggie & Bianca Fashion Friends is a live-action dramedy that […]<\/p>\n\n