Licensing
Licensing is an essential part of Rainbow’s core business. Over 350 active licensees market Rainbow’s brands in more than 40 merchandising categories worldwide, from fashion to food & beverage, publishing to BTS, and footwear to fashion dolls. Collectively, they generate over 3.5 billion in annual retail sales.
These numbers are a solid measure of the success Rainbow has achieved consistently in just a few years, both from a creative and also a business point of view. The international recognition of Rainbow’s characters and series, along with the subsequent successful sale of related products, is not a coincidence. It is thanks to the tireless work of teams of professional artists and designers who are capable of creating quality products in step with the latest trends, all under the careful direction of the founder of Rainbow himself.
In addition, detailed research carried out via market analysis and the assessment of various distribution channels give the company the insight it needs to identify areas of business with the greatest potential for the commercial development of its brands.
The final component of Rainbow’s successful strategy is to work with excellent partners, such as: Giochi Preziosi, Ravensburger, Bandai, Clementoni, Ferrero, Mirtillo, Panini and Unilever, to name but a few.