Rainbow is exclusive global Consumer Products licensor of Fate: The Winx Saga, the new Netflix original live action hit for the YA audience available on the platform in 190 countries.
Iginio Straffi said: “We are extremely happy! The success of Fate: The Winx Saga across the globe continues to show the great strength of the Winx brand. During the last few weeks, we could feel the excitement from the Winx fans who have supported us over the last 17 years and ran to watch the Netflix series during its debut weekend. I hope the series will remain popular on Netflix for a very long time, and in the meantime we’re hugely delighted that the magic between the brand and a new challenge has happened once again”.
Rainbow revealed the first licenses: for the edition of the official novel of the series, written by Ava Corrigan, the publishing partners are Mondadori for Italy, Scholastic Books for the USA, Hachette for France, RBA for Spain and Latin America, Loewe Verlag for Germany, Epsilon for Turkey, and AST for Russia. Among the first deals already inked for fashion & apparel is the French Don’t call me Jennyfer.